Product DesignPAYANA (2024)
Redesign of Transactions
An onboarding redesign that increased activation rate by 19% and sign-up rate by 41%
Hi! I’m Magali,
A Product Designer
Focused on building clear and scalable digital products. Experience across SaaS, fintech platforms, and complex user workflows.
Case Studies
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Product DesignIOL Inversiones (2023)
Design of Simple Purchase
An onboarding redesign that increased activation rate by 19% and sign-up rate by 41%
Product DesignIOL Inversiones (2023)
Adaption of Cauciones
An onboarding redesign that increased activation rate by 19% and sign-up rate by 41%
Product DesignRootstrap (2025)
MVP of Go! Coaching
An onboarding redesign that increased activation rate by 19% and sign-up rate by 41%
AI in my workflow
AI-Assisted Research
I use ChatGPT as a thinking partner during discovery. It helps me understand how a product works, explore competitors, and quickly build context around new industries.
Fast Prototyping
I like moving quickly from ideas to interactive prototypes. Rapid prototyping helps test assumptions early and align teams around how the product should actually work.
Designing Closer to Code
I’ve started implementing my own designs to see how they behave in a real, live environment. I still use Figma, but I enjoy integrating these tools into my workflow.
About
I have two cats I absolutely adore
I live with my two cats, Malbec and Roque, who keep me company while I work and remind me to take breaks.
Traveling whenever I can
I love traveling and discovering new places. Experiencing different cultures and cities always gives me new perspectives and inspiration.
Cooking as a creative outlet
Cooking is one of my favorite ways to disconnect. I enjoy experimenting in the kitchen and treating it as another form of creativity.
Designing products used globally
Most of the products I’ve worked on are built for international users. Collaborating with remote teams has shaped how I approach product design and communication.